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WhatsApp click to Ad Campaigns on Instagram and Facebook

Updated: Oct 24

Among all the messaging platforms, WhatsApp has the most significant number of users. Its worldwide users reached two billion! So, your customers are probably using the channel. Now, what if they prefer to reach your business over WhatsApp more than any other app?

Statistics show that 175 million people text businesses on WhatsApp every day. Therefore, you should probably start considering WhatsApp as your primary communication channel. But, how to encourage customers to contact you on WhatsApp?

Well, the process is simple, but the results are great. In order to get your clients to text your business on WhatsApp, you should use WhatsApp's Entry Points. Now, we all know that companies are not allowed to initiate a conversation with customers. So your customers need to opt-in so that you can share messages with them. This rule is part of WhatsApp's privacy policy, and it keeps the channel 100% spam-free. Therefore, WhatsApp entry points will help you grow your opt-in list. It will also help your clients reach you on WhatsApp easily and quickly.

Facebook and Instagram Ads that Click to WhatsApp

One of the most efficient entry points you can use is Facebook and Instagram Ads That Click to WhatsApp. But, what is precisely an Ad that clicks to WhatsApp?

In this article, you'll learn how to create Facebook and Instagram Ads that click to WhatsApp step by step. But, first, let's understand what exactly an Ad that clicks to WhatsApp is?


Facebook and Instagram Ads That Click to WhatsApp

Facebook and Instagram ads that click to WhatsApp allow you to use both platforms to get people to contact you on WhatsApp. You can add a Send a Message button to open a conversation thread when the customer clicks it. The Ads give businesses a quick and easy way to start conversations with a client from the media. In addition, they allow you to engage with your clients, answer their queries, and much more. Here are a few more things you should know about WhatsApp's click Ads:

  • It is a type of Ads with a call to action that starts WhatsApp chat.

  • You can use the Ads on Facebook's news feed and marketplace, Instagram's feed and explore. You can also place them on the stories of both platforms.

  • When the prospect clicks on the Ad using their phone, they will find themselves in a new chat on WhatsApp. But, the experience is different for desktop users. The user will find himself on a webpage of WhatsApp. They need to click the continue to chat button to start the conversation.

How to Create WhatsApp Click to Chat Ads

As we all know, WhatsApp allows sharing marketing messages with your opt-in clients through template messages. But, with WhatsApp click to chat Ads, you can start a chat directly with customers once they click the Ad. So, let's get through the process of building Ads that click to WhatsApp.

Start Your WhatsApp Advertising Account

  • Before you start creating Ads:

  • Create your business account. You can create one after integrating WhatsApp Business API. But, this means that you need to get your facebook business page verified first. Take a look on our guide to getting your Facebook Verification done in six simple steps.

Creation of WhatsApp Business Account
Creation of WhatsApp Business Account
  • Link your WhatsApp account to your Facebook page. Facebook will operate a verification of your details. If everything is relevant, they will confirm the linking. The connection of the two accounts helps you analyze your traffic and other metrics. Without the verification process and the linking confirmation, you can't check analyses to optimize and improve.

Linking WhatsApp Business Account to Facebook Business
Linking WhatsApp Business Account to Facebook Business

These procedures may seem difficult. But, BusinessChat.io can do the work for you. We can help you create and connect your WhatsApp Business API account easily and quickly.

Select an objective for your Ad

  • Open your Ads Manager

  • Go to Ad Creation within Ads Manager

Faceook Ads Manager
Faceook Ads Manager
  • Select an objective for your Ad.

Choosing a Campaign Objective
Choosing a Campaign Objective

Let's get into more details concerning the objective of your Ad.

The first step of your Ad creation is to choose a goal. The process of your Ad building varies depending on the purpose you select. Thus, Facebook divided the objectives into two categories.

Category 1:

Campaigns that target Traffic, Website Conversions, or Messages.

Category 2:

Ads with the purpose of Reach, Brand Awareness, Video Views, or Engagement.

Campaign Objectives Categories on Facebook Ads Manager
Campaign Objectives Categories on Facebook Ads Manager

The first category works with WhatsApp the best. So, you can pick one of these three:

Traffic

This means encouraging as many people as possible to click through your WhatsApp Business account.

Conversions

Get people to text you via WhatsApp. Afterward, you can track your website's and other app conversions.

Messages

Start as many conversations as possible on WhatsApp. You can also select other platforms like Messenger. But, in this case, we will be working on WhatsApp.

The Ads that go well with WhatsApp indeed use the objectives of the first category. But, together, we will go through the process of creating Ads with purposes from both types.

When selecting your objective, keep in mind that the only optimization available for WhatsApp Ads that Click is for "conversions." Therefore, this objective means that Facebook will optimize your Ad by finding people who are most likely to start a conversation with you.

Build Your Ad

Here are the steps that Facebook started for the creation of WhatsApp Ads based on the first category (Traffic, Conversions, Messages).

  • After you select the objective, set a budget for your campaign.

  • Click next.

  • For the Ad Type, choose Click to Message.

In the Messaging Apps section, select WhatsApp.

Choosing Messaging Apps for your Ad Cmapaign
Choosing WhatsApp as the Messaging App for your Ad Cmapaign
  • Set the configurations for your Audience, Placements, Budget, and Schedule. Then, click Next.

  • Choose the format of your Ad and complete the setup.

Adding Ad Setup on Facebook Ads Manager
Ad Setup on Facebook Ads Manager
  • Create your flow by clicking + Create.

Ad Creation on Facebook Ads Manager
Ad Creation on Facebook Ads Manager
  • Click Publish to post your Ad.

Here are the steps that Facebook indicates for the creation of WhatsApp Ads based on the second category (Reach, Brand Awareness, Engagement, Video Views).

  • Choose your campaign budget.

  • Click Next.

  • Select your Audience, Placements, Budget, and Schedule and click Next.

  • Under Links, click Add Website URL.

Adding Website URL to an Ad Cmapaign
Adding Website URL to an Ad Cmapaign
  • Add the URL of your business website.

  • Under Call to Action, select Send WhatsApp Message.

Defining the Call to Action of your Ad campaign
Defining the Call to Action of your Ad campaign
  • Select your Page with the WhatsApp number connected on the drop-down menu.

  • Click Publish to post your Ad.

Facebook and Instagram Ads allow any person to discover your business. But, how can you get the best for your business? How to set your budget and select the audience?


WhatsApp Ads that Click Tips and Tricks

Here are a few pro tips that will help create efficient Ads That Click to WhatsApp.

Automate Customer Conversations Using WhatsApp Chatbots

If you are running Facebook and Instagram Ads that Click to WhatsApp, it will happen that the customer will click the Ad and start the conversation at any moment. Therefore, you need to build a chatbot to automate customer conversations. The chatbot will be available 24/7 to answer all customer inquiries. It will be available to help customers even out of the working hours. This step allows you to improve cutomer experience and elevate their engagement with the business.

A chatbot that answers customer messages coming from Facebook and Instagram Ads that click to WhatsApp will help you deal with the bulk of messages you may get thanks to the Ads.

BusinessChat.io can help you build the right chatbot for your business.

Even better, BusinessChat.io offers your agents a mobile application that allow them to manage customer conversations even when they're out of the office or the store. So in case, a customer clicks the Ad that clicks to WhatsApp, then, during the conversation requires to speak to an agent instead of the chatbot, your agents can always be available to offer their help and expertise using our App.

Select the Right Budget

Do you know how much money you should invest in your Facebook and Instagram Ads That Click to WhatsApp? Here are a few things to keep in mind when setting your budget.

Bid Strategies

Once you select the objective of your campaign, you need to set the budget. By reaching this step, take a moment to review the available campaign bid strategies. This factor depends on the objective you selected. You may be able to choose from:

  • Lowest Cost: Gets you the best results for your budget.

  • Bid Cap: This allows you to control your bids.

  • Cost Cap: Enables building control while granting the best results.

  • Minimum Return on Ad Spend (ROAS): It ensures you receive the ROAS you need.

Bid Strategies on Facebook Ads Manager
Bid Strategies on Facebook Ads Manager

Lifetime Budget and Daily Budget

When you choose Daily Budget, you will select the amount of money Facebook spends on your Ad every day. Facebook will only spend the amount of your budget that you define on a given day. For example, if you select 5$, Facebook will only spend 5$ of your budget each day.

The main benefit of A Daily Budget is that you have control over your campaign spending. It is also suitable for evergreen campaigns since this type of campaign has an already set budget. Therefore, you know how much you need to reach your goals.

Daily Budget on Facebook Ads Manager
Daily Budget on Facebook Ads Manager

For Lifetime Budget, the following is facebook's definition.

A lifetime budget lets you set an amount to spend over the lifetime of an ad set. Our system will automatically try to evenly spread the amount you spend across the period that you've selected.

In other words, a lifetime budget indicates how much money you are willing to spend over the entire run-time of the campaign. Naturally, therefore, the amount Facebook spends each day will vary.

This type of budget is suitable for selecting the days and time on which you show your Ad.

Lifetime Budget on Facebook Ads Manager
Lifetime Budget on Facebook Ads Manager

Select the Right Facebook Ads Scheduling

You can define the start and the end date of your campaign.

The Start Date: allows you to choose the date and time of when your Ad should start.

The End Date: enables you to select the date and time of when your Ad should end.

Campaign Start Date and End Date
Campaign Start Date and End Date

Some campaigns may keep running and may not have an end date. This type is what is called an Evergreen campaign. Also, remember that only a Lifetime Budget allows you to define the days and times on which you run your campaign. You can even select the timezone according to your users.

Select the Right Audience

It's crucial to know and understand your audience. This step will help you build successful Ads That Click to WhatsApp. There are three types of audiences available on Ads Manager: saved audiences, custom audiences, and lookalike audiences.

Ads Audience Customization
An example of an Audience Customization

These three types ensure you the best results for your campaign. But, how to select the right audience? Take a look at what each audience allows first. Then, you will be able to choose the audience that serves you best.


Audiences on Facebook Ads Manager
Audiences on Facebook Ads Manager

Saved Audiences

You can define your audience manually based on factors such as age, interests, geography, and more. For example, if you run a coffee shop at a university, you can use saved audiences to target teachers and students.

Facebook Ads Manager Audiences
Saved Audience on Facebook Ads Manager

Custom Audiences

You can upload a list of your customer contacts. Therefore, you will be able to get in touch with people who already know your business. You can add your CRM data to Facebook. Then, Facebook will use its algorithm to target these people, specifically depending on the information you give. The information may include an email, phone number, address, etc.

Facebook Ads Manager Audiences
Custom Audiences on Facebook Ads Manager

Lookalike Audiences

This type of audience allows you to target customers similar to your ideal customer profile. But, to build a lookalike audience, you need to add a custom audience first. Then, you will find new leads who share your target audience's traits and interests.

Facebook Ads Manager Audiences
Lookalike Audiences on Facebook Ads Manager

Select the Right Media

It is essential to choose the right media for your WhatsApp Ad That Clicks. A variety of multimedia options is available on Ads Manager when creating an Ad that Clicks to WhatsApp.

Ad Media on Facebook Ads Manager
Selecting Ad Media on Facebook Ads Manager

You can use different formats such as images, videos, files, etc. But, here is a glance at the top 3 formats that usually work the best that you should use:

Videos

Because your audience will most likely notice (and be drawn to) the movement on the screen, videos can be an excellent format of media to capture their attention.

Images

This format is suitable for a promotional poster or communicating crucial product and service information.

Carousels

When you have a product catalog, this is the most excellent alternative for your business. Customers will be able to choose from a variety of products by scrolling through them.


Conclusion

When clients interact with your Facebook or Instagram Ad that clicks to WhatsApp, they will instantly find themselves on your official WhatsApp channel. Then, they will be able to start a conversation thread with your business immediately. Using WhatsApp Business API, you can even automate replies with WhatsApp chatbots. This step will upgrade your customer service and will allow you to qualify leads easily. Facebook and Instagram Ads also enable any person to find your business and engage with it with one click only.

Now the process of creating effective Ads That Click to WhatsApp is easy. All you need is to follow the steps mentioned above. But, the process of creating, verifying, and connecting your WhatsApp Business account is complicated.

BusinessChat.io can help you with the process. We can get all these steps done for you on time. Besides, we offer a platform that allows your agents to manage all customer conversations at scale. Even better, we can help you create the ideal chatbot for your business if you are thinking of automating replies and taking your customer experience to another level.

So, don't hesitate to schedule a free demo now. Our turnkey solution will help you take your customer conversations to a whole new level.