36 important dates for your 2023 marketing campaigns (+ 36 message templates)

Use national and international celebrations, holidays, and other occasions to show your customers appreciation and care. Sending WhatsApp messages during these events provides excellent sales opportunities and helps to strengthen your brand's relationship with customers.

While advertising discounts is essential, not all messages need to be promotional. Providing usage tips, health tips, entertainment topics, or occasional congratulations can help keep your customers engaged and interested in your brand.

To help with your marketing efforts, we've created a calendar of 36 essential dates for your campaigns in 2023.

Additionally, we've included 36 campaign templates in this article to inspire your marketing campaigns throughout the year. Choose campaigns that align with your brand and appeal to your customers.

With Kartly, you can send marketing campaigns to unlimited customers, regardless of how extensive your customer database is.

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Click here to download the calendar

Winter sales (January 2023)

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Reward your customers with a seasonal promotional opportunity and add warmth to winter with special discounts. Give them limited-time offers.

Valentine’s Day (February 14)

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Valentine's Day is the perfect occasion to offer promotional deals that give your customers the boost they need to shop for their loved ones. Alternatively, you could send them a message to express your love and care, as the attention can significantly impact your customer relationship.

Founding Day (February 22)

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Take advantage of the occasion to focus on connecting with your customers and national unity. Talk about your brand's contribution to national efforts or suggest a campaign to donate to charities to support those efforts.

International Women’s Day (March 8)

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Highlight women's efforts and successes by sharing behind-the-scenes stories of women in your company. For example, you can showcase a product line created by women. Speak directly to female customers, encourage them, and offer them exclusive offers as appreciation.

International Day of Happiness (March 20)

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Bring a smile to your customers' faces by sending a random message conveying love and appreciation. Add special, time-limited discounts and take the joy to the next level.

Ramadan (March 23)

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Send your warmest wishes to your customers and provide tips on the best health practices during fasting. Remind them of good habits and emphasize the spirit of the occasion.

April’s Fool (April 1)

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This is an excellent opportunity to engage and have fun with your customers. Tell them a part of a joke and invite people to reply if they want to know the correct answer. Or write a riddle and ask them to give the best answer. Reward correct responses with a prize!

International Health Day (April 7)

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Demonstrate your care for your customers by sending an educational campaign that provides tips on maintaining fitness, the best foods to eat, and other related topics.

Additionally, offer free consultations if you work in the medical field or promotional discounts for a limited time on your services.

Easter Sunday (April 9)

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Join the Easter celebrations and offer discounts to help customers exchange gifts and feel the occasion.

Earth Day (April 22)

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This occasion suits brands that provide sustainable solutions or products. If sustainability is part of your brand values, offer customers educational tips on your sustainable practices. Offer promotional deals on certain products or participate in a donation to a charity as a part of profits for a limited time and invite customers to be part of the campaign.

Eid Al Fitr (April 21)

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Celebrate with your customers and send them holiday greetings. Create a contest to engage them and offer prizes for the winners. Make them feel the joyful atmosphere of the occasion and share the celebration with them.

Mental Health Month (May)

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This month presents an excellent opportunity to engage with your customers on their mental health. You can offer tips or resources, bring a smile to their day with relevant sales, or simply express that you care. Pledge your support for an organization or charity focusing on mental health and encourage your customers to join the campaign.

International Labor Day (May 1)

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Show appreciation for your employee's hard work and flexibility by sending a message and a one-day promotional offer. Share behind-the-scenes moments with your staff to foster stronger bonds.

Mother’s Day (May 14)

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Being a mother is challenging, so send your customers a heartfelt message wishing them a happy Mother's Day and recognizing their incredible work. Encourage them to share photos with you to win a surprise gift or be featured on social media.

International Day of Families (May 15 )

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Send a message to remind your customers of the importance of their families and invite them to show their appreciation with a gift. Offer special packaging, gift cards, or other relevant discounts to help them buy.

Eid Al Adha (June 28)

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Celebrate with your customers and send them holiday greetings. Create a contest to engage them and offer prizes for the winners.

Father’s Day (June 18)

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Whether your customers celebrate the fathers in their lives or are fathers themselves, they will appreciate a message that recognizes their efforts and wishes them a happy Father's Day – with or without a special sale offer. Encourage them to share their favorite funny photos with their fathers or children for a chance to win a prize or be featured on your social media channels.

Summer sales (June)

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Reward your customers with a seasonal promotional opportunity and add some summer vibes with special discounts. Give them limited-time offers.

International joke day (July 1)

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Create funny memes that showcase your products and attract your audience. It's an opportunity to bond and showcase your brand's funny and playful side.

International Day of Emojis (July 17)

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This day is an opportunity to have fun with your customers and connect with the millennial and Gen Z generations using emojis. Tell your brand's story using only emojis, ask for translations, and offer prizes to the winners.

International Day of Friendship (July 30)

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Invite friends to celebrate with each other and share referral links or gifts.  

International Youth Day (August 12)

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Celebrate change-makers and connect with the youth in your audience. Offer them special discounts to appreciate their work or ask them to join you in a campaign to donate to a youth-focused organization or to support a cause.

Back to school (August 28)

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Before the significant increase in back-to-school sales prices, offer your customers an early promotional offer. Make it fun and share a discount coupon through games. Try to involve children.

International Peace Day (September 21)

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Share love and peace with your audience and send them a message promoting brotherhood.

Saudi National Day (September 23)

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It is an opportunity to showcase unity and solidarity with your customers. Share some insights or accomplishments of your brand with them. You can also start a conversation with them to discuss national achievements and other shared concerns.

Breast Cancer Awareness Month (October)

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Speak to women diagnosed with cancer and offer them time-bound medical advice or services if you work in the medical field. Raise awareness about breast cancer by committing to support charitable organizations and urging customers to join you in this effort.

Black History Month (October)

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Celebrate diversity and affirm belonging. Offer special discounts and bring joy to the hearts of millions while winning many potential and long-term leads and customers.

Halloween (October 31)

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Start the Halloween season sales early with customized gifts for your customers. Or simply share some pranks with them and have fun.

Black Friday (November 25)

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Start the end-of-year shopping season with promotional codes and give the most loyal customers a chance to seize the day before anyone else.

Cyber Monday (November 27)

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Continue with special offers and limited-time promotions to give your customers a sneak peek of the end-of-year shopping season.

Singles’ Day (November 11)

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Win over anti-Valentine's Day cheers by offering unique discounts to single people and letting them know that you care about them.

International Day of Disabled Persons (December 3)

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Take the opportunity to get to know and introduce people with special needs and their efforts. Highlight behind-the-scenes stories if you have people with special needs on your team. Offer them exclusive discounts.

Christmas (December 25)

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Make your store part of the celebrations and offer special discounts. You will witness substantial incoming orders as Christmas announces the beginning of the shopping season.

New Year (December 31)

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Send a message to your customers wishing them a happy new year and thanking them for being part of your brand. Ask about their resolutions for the new year and follow up with custom offers to help them meet their needs.

Personal birthdays

Take advantage of these occasions to remind your customers that they are essential and that you care about them, not just as a source of profit. Offer them exclusive and special offers and make their day unforgettable, they will feel happy, and their loyalty to your brand will increase.

Brand birthday

Make this occasion an opportunity to emphasize the importance of your customers and their role in your success. Invite them to celebrate with you and offer them time-limited discounts or promotions.

This calendar will help you remember and make the most of important occasions. You can add it to your Google calendar and set reminders to notify you of the occasions a few days in advance. This will give you enough time to prepare a suitable message.