WhatsApp API prices
WhatsApp API
May 24, 2023

WhatsApp Business Platform Pricing

Table of Content

This is a short guide to the pricing of the WhatsApp Business Platform.

We are sure you don’t want to miss all the features WhatsApp Business Platform offers.  You should be familiar with its pricing model to avoid running into unnecessary expenses.

In this post, we will explain to you the pricing model of the WhatsApp Business Platform and how it works.

Basically, the WhatsApp Business Platform pricing model is composed of three costs which are:

  • WhatsApp fees
  • API hosting fees
  • Conversation management software fees

Let’s go through these three costs one by one!

WhatsApp Fees

The WhatsApp Business Platform pricing is conversation-based.

Conversation-based pricing model

This means WhatsApp charges per conversation rather than per notification.

So, how does conversation-based pricing work?

According to the current WhatsApp Platform pricing model, conversations are divided into two categories:

User-initiated conversations

It is when the user sends the first message.

This type of conversation is initiated when a business responds to a user within the 24h session.

Business-initiated conversations

It’s when the business sends the first message or continues a conversation outside the 24h session.

This type of conversation can only be started with pre-approved message templates.

Conversation types

So, you need to pay for each conversation. But, the cost of a WhatsApp conversation differs per conversation type and per country.

WhatsApp fees

But, the WhatsApp Business Platform allows 1000 free monthly messages for a business, which can be user-or business-initiated. ( There will be changes starting March 2023)

2- Dedicated Instance Hosting Fees

To host your WhatsApp API instance, you have two options.

You can choose to host the instance on the API cloud of Meta.

In this case, you don’t have to pay any fees; Meta will pay for the hosting.

Or, you can choose on-premise hosting. In this case, you have to pay for the support of a business solution provider, which will add certain costs to your budget.

You need to pay for setting up and maintaining the servers.

Hosting Fees

So, the amount you will pay depends on the partner you choose.

3- Conversation management software Fees

The price of your WhatsApp Conversation Management Software depends on the one you use.

Most conversation management software defines pricing by the number of conversations. Or, they define it by the monthly active users you have.

In Kartly.io, we have a different pricing model since we offer unlimited conversations and contacts in all plans.

Conversation management software Fees

Take a look at our pricing model here.

Pricing model

So, only you can decide how to get the best out of your conversations management software while saving extra money.


That’s all about WhatsApp Business Platform pricing.

But cutting off some costs and saving some money depends on your choices.

Your choices in the matter of how to host the API and which software you will use affect the costs.

Leave us a comment if you have any questions! We would love to answer.

Get 25% more sales on your online store

Learn more
Green tick phone

Get strategic e-commerce tips,
and resource guides

whatsapp api prices in UAE

WhatsApp API prices in United Arab Emirates

Discover WhatsApp API prices in United Arab Emirates and important updates in the conversation categories and entry points.

Learn More
A comparison between the three WhatsApp products

WhatsApp App Vs. WhatsApp Business App Vs. WhatsApp Business Platform

Discover seven differences between WhatsApp products (WhatsApp Messenger, WhatsApp Business, and WhatsApp business Platform/API)

Learn More
WhatsApp marketing messages and statistics

WhatsApp Marketing 101: A full guide to WhatsApp campaigns

Considering WhatsApp marketing ? Here are use cases, examples, and all the steps to launch your WhatsApp marketing campaigns.

Learn More

Join the BusinessChat Conversation

Get Our Latest News and Insights Straight to Your Inbox.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.