WhatsApp launched the WhatsApp Business Platform following the WhatsApp Business App.
The solution offers businesses different features that allow them to reach global clients. WhatsApp allows companies to create a business account with features dedicated to promoting and selling products. For example, businesses can build their catalog on their channel, and customers can fulfill the purchase process using the cart feature. In addition, WhatsApp has also introduced a verification process for companies that allows you to show the business's name, instead of the number, on your WhatsApp Business profile, followed by a green verified Business badge on the right.
But, Businesses are usually confused between the "green tick" and WhatsApp's verification process. So, you're probably not alone if you think they're the same. However, the "Green Tick" next to the name of your business on WhatsApp is different. It is not the same as the verification process of Facebook for the approval of the WhatsApp Business Platform.
If you're mistaken about the two, we're here to help. In this blog, we will learn together what is the Green Badge. We will also walk you through the step-by-step process to get WhatsApp's Green Badge.
First, let's tackle the meaning of WhatsApp's Green Badge.
What is WhatsApp Green Badge?
When you implement the WhatsApp Business Platform for your company, you might think your business is verified. But that's not correct. Why? Well, for the simple reason that the green mark is the one that shows that your business is verified.
The Green Badge is the green mark that shows next to a brand's name on WhatsApp. The main role of the Green Badge is to show customers that they are communicating with a brand's verified and official account.
WhatsApp created the Green Badge to enhance the sense of reliability for customers who use WhatsApp to contact brands.
Here is an example of an account with the Green Badge to help you if you're still confused.
WhatsApp is very particular about the brands that get the Green Badge. Only the highly reputed ones can get the Green Tick. Using the Green Tick, WhatsApp claims, "this is the official business account" of a company. But how many types of business accounts are there?
This notice brings us to the next section, where we will tackle WhatsApp's Business Accounts.
Types of WhatsApp Business Accounts
There are essentially two types of WhatsApp Business Accounts: Official Business Accounts and Business Accounts. So, what is the difference?
1- Official Business Account
This type of account got verification from WhatsApp. So, WhatsApp verified that the brand that owns the account is authentic and notable. So, an official Business Account has a Green Checkmark Badge in its profile. The Green Mark shows in the chat thread headers as well. But businesses can't pay to get the Green Mark. They need to follow WhatsApp's process to get it. Therefore, very few brands have official WhatsApp accounts.
2- Business Account:
Any business that uses WhatsApp Business App or WhatsApp for Business Platform has a Business Account by default. A company can apply for the Green Tick using its Business Account. But it needs to complete the Facebook Business Verification process. Then, WhatsApp validates the brand's uniqueness. However, WhatsApp verifies the authenticity of a brand for every account on the WhatsApp Business Platform. An Official Business Account shows the business name in all views. But, a Business Account shows the brand's number in all views.
Now, you would think, why does my company need the Green Badge?
Benefits of WhatsApp Green Badge
WhatsApp explores ways to connect businesses with the customers that matter to them. One of these ways is the Green Badge. So, here are a few advantages of WhatsApp's green checkmark.
The brand's name is visible to the user even if they haven't saved the number in their address book.
An official Business Account helps a brand establish and grow its user base globally.
WhatsApp Green Badge is a confirmation of a brand's credibility.
But how do I know if my business can apply for the Badge? You can apply for an Official Business Account if you have an approved WhatsApp Business Account. However, you need to respect the eligibility guides that WhatsApp lists.
Eligibility for a Green Tick on WhatsApp
Now coming to the important part, what makes a business eligible for a Green Badge? Here are the eligibility criteria you need to follow to apply for the Green Mark:
You have to implement the WhatsApp Business Platform for your company first. This criterion means that you need to contact a BSP. So, don't hesitate to contact us to help you adopt the solution.
Businesschat.io is a pioneer conversation management platform in GCC. The platform activates the WhatsApp solution for medium and large businesses. Also, it enables your team to manage scalable customer conversations easily.
Businesschat.io offers you a turnkey solution. Our solution automates the bulk of customer conversations. Also, it empowers your agents with an intelligent chat inbox to handle complex cases smoothly.
Must be a business (Individuals are not allowed as of now).
You need to complete the Facebook business verification on your Facebook Business Manager. Learn how to verify your Business on Facebook in 6 simple steps from here.
You must implement WhatsApp API, which gets the approval of your Business Account.
You must grant the 2 Authentication factors.
Must be a notable and reputed business. (More about this later).
Your business must be in Tier 2 or above messaging level.
Here's one more important thing that you need to keep in mind. You are not eligible if your business is dealing with any of the following products/services. So, you can't integrate your business with the WhatsApp Business Platform. Here are the fields that WhatsApp classed as eligible:
Weapons & Ammunition Businesses
Medical & Healthcare Products
You can apply if you are not operating in any of these fields. So, how to apply for the Green Badge?
What is a Notable Business?
Notable represents a well-known business, often a researched brand or entity.
How does the WhatsApp team know this? By simply searching your display name on search engines and checking if your brand is mentioned on the news, or on the web, by sources other than your website.
So, make sure that your WhatsApp display name is the same as your known business brand.
The Application Process for a Green Tick
The process to get The Green Badge is straightforward. A business needs to follow a few simple steps to get the Badge. So, here's the step-by-step process of getting the Green Mark.
1- Make sure you successfully verified your Facebook Business account.
2- Go to the WhatsApp channel configuration in your BusinessChat.io Dashboard.
3- Hit the "Edit" icon for the WhatsApp channel you want to request Official Business Account status.
4- You'll see Enable two-factor authentication at the foot of the page.
5- Set a six-digit pin and click "Save".
6- Once you've set the pin, don't hesitate to contact our team requesting a WhatsApp Official Business Account.
7- And that's it! We'll do the rest for you. We'll send the request on your behalf and send you a confirmation email once it's approved.
However, we must admit that the Green Badge verification process is strict. The rights to approve your Green Tick remain with WhatsApp, and the BSP does not have any role to play in that. But we can provide you with a list of best practices to guarantee the result.
What Are Some Best Practices to get the Green Badge?
To get the Green Badge, there are a few things to do. The below best practices will increase your chances of getting approved for a Whatsapp Official Business Account.
Set Up your Account
Before applying for the Green Badge, you need to verify your Facebook Business account. So, you must have the two authentification factors set up. Check the step-by-step process of verifying your Facebook Business account in this guide.
Use an Official Email Address
To apply for an Official Business Account, make sure to use an official domain email. You also need to use the official domain email to verify your Facebook Business Account. Here are a few options you can use:
An official domain email: firstname.lastname@example.org
Entity email: email@example.com / firstname.lastname@example.org
On the other hand, we don't recommend using a webmail address. WhatsApp doesn't accept requests that use such emails most of the time.
Choose the Right Display Name
Your display name is critical. It's the turnover point that makes the difference. Besides, WhatsApp established guidelines for a company's display name. So, the one you choose should adhere to the guidelines. The two most important factors are consistency and relevancy. So, your display name should be consistent with the external branding of your business. Moreover, it should have a clear relation to your business. Otherwise, you won't get the Green Badge, and WhatsApp will refuse your request.
Build your Online Presence
Most companies that get the Green Badge are notable and reputed businesses. So, the more presence you have on the internet, the more you will become known. Building your online presence is crucial to reach new audiences. Then, people can engage with your brand and encourage your business. WhatsApp will evaluate your business based on its notability.
But keep in mind that paid Ads and promotional content are not part of the review.
Green Badge Verification Frequently Asked Questions
How long does the Green Badge Decision Take?
The Green Badge Application Decision takes about 1-2 working days usually. However, it takes about a week at a maximum on some occasions.
How Much Does The Green Badge Application Cost?
Take a look at the Green Badge Application Fees' details here.
What if WhatsApp Rejects my Application?
It happens that WhatsApp doesn't approve a Green Badge application. But it doesn't mean you don't meet the guidelines or is your account is no longer working. This incident indicates that your business is not reputed enough to get the Green Badge. So, all you need to do in this case is to wait for the cooldown period. The cooldown period lasts about two months. During this period, a business cannot submit a new application. You can reapply for an Official Business Account when the cooldown period ends.
WhatsApp's Green Badge is a way that proves a brand's credibility. It's an indicator of its notability and authenticity. This feature helps customers recognize that they are talking to the brand. So, it is significant for most businesses.
You might think that the process is complicated. But one important takeaway is that you need to implement the WhatsApp Business Platform as a starter. So, contact our team now, and we will help you through the process.
BusinessChat.io will help you with all the verification processes you need. We can also help you create a chatbot that can handle customer queries efficiently, qualify leads, and grow your sales. So, schedule a free demo with our team now!