different formats of digital marketing represented by icons
June 7, 2023

Best 8 ways for digital marketing

Table of Content

In a world where people spend about three hours or more daily on social media and with the advancement of search engines, combining traditional and digital marketing is crucial to establish your brand image in consumers' minds. 

Digital marketing promotes brands through online platforms, encompassing various practical tools and methods. This article lists the key approaches you can rely on.

Content Marketing

Content marketing is crucial to increase brand awareness and foster long-term relationships with potential customers. Writing blog posts, for example, helps increase website traffic and organic search rankings, establishing you as an expert in your field.

Producing digital files, research papers, studies, and infographics can educate visitors to your website, especially that 84% of consumers expect brands to produce entertaining and valuable content, according to Mailchimp. 

Creating audio-visual content like YouTube videos also helps attract potential customers.

Content creation is one way to cater to different tastes and attract leads.Adhere to the best practices of content marketing. This entails creating grammatically accurate, easily comprehensible, relevant, and engaging content. Ultimately, your content should guide readers toward the next step. 

Search Engine Optimization (SEO)

Search Engine Optimization helps increase organic website traffic and can be divided into three methods:

icons representing the three methods of SEO

1. On-page SEO: This involves researching high-volume keywords and creating content that answers the targeted audience's questions based on those keywords.

2. Off-page SEO: Primarily focuses on improving backlinks. You can search for reputable websites relevant to your industry and engage with them by writing guest posts or adding links to your website or specific blog posts. Additionally, optimizing your website content can attract the attention of influential websites that link to your site.

3. Technical SEO: These efforts focus on optimizing the backend of your website and how your pages are coded. For example, compressing images and structuring data improve website loading speed.

Social Media Marketing

Social media marketing increases brand awareness and attracts a broad audience, given the high usage of these platforms. It's beneficial to create engagement through comments and sharing. You can also integrate different platforms to streamline content scheduling and connect various message inboxes to facilitate responses to potential customers across platforms.

You can rely on various platforms to publish attention-grabbing content, especially by incorporating videos and images. Some important platforms include Facebook, Instagram, LinkedIn, Twitter, Pinterest, and Snapchat. However, using all platforms is unnecessary;  avoid scattering your marketing team's efforts. Additionally, not all platforms witness significant usage in all countries. Focus on the most commonly used platforms in your target market.

Affiliate Marketing

Influencer marketing has emerged as a new marketing trend in recent years. It involves collaborating with influencers and well-known public figures to promote your business, its core values, and the quality of your products or services. For example, if you are a sports equipment manufacturer, it would be suitable to collaborate with successful sports personalities. The approach to working with influencers can vary, either by offering financial compensation or supporting them with the equipment they need. These influencers serve as brand ambassadors for your business.

Paid Advertising on Google and Social Media

Paid advertising on platforms like Google and social media is a direct marketing method that requires immediate action from the targeted audience, such as making a purchase decision. The targeting features on social media platforms allow you to specify a clear audience for your advertising campaign, yielding a high return on investment.

Search engine advertising appears at the top of search results, targeting potential customers based on keywords.

social media and google ads

Email Marketing

Email marketing is suitable for communicating with customers and leads and strengthening relationships. Some crucial emails you can send include newsletters for blog subscriptions, follow-up messages to website visitors who have downloaded something, welcome emails to new customers, holiday and event offers for loyalty program members, and customer care tips.

Marketing automation allows for sending newsletters automatically based on the actions of your customers and website visitors when necessary.

WhatsApp marketing

WhatsApp for Business represents a previously undiscovered realm, Terra Nova, with numerous possibilities and capabilities. This novice platform allows for the execution of wide-scale marketing campaigns and automated notifications.

whatsapp marketing capabilities

Marketing campaigns

WhatsApp API allows you to send unlimited marketing campaigns to educate and inform your customers about your products or services. With the ability to send personalized and targeted messages, you can create impactful campaigns that resonate with your customers. 

The seamless integration of rich media content, such as images, videos, and documents, enhances the overall messaging experience, making marketing campaigns on WhatsApp API a valuable strategy for businesses looking to connect with their audience more personally and interactively.                             

Automated notifications

Automating business notifications becomes effortless thanks to WhatsApp API’s integration with e-commerce stores. These messages include booking updates, ticket updates, alerts, appointment reminders, personal finance updates, shipping updates, account updates, payment updates, transportation updates, and issue resolution notifications.

On the other hand, automated flows can be triggered by customer actions on the website or online store. They include reminders to complete abandoned shopping carts, special offers and discounts, back-to-stock, new product launches, and product recommendations based on the customer's purchase history.

The last type of automated notification is related to sending login codes and verification.

These notifications present a tremendous opportunity to strengthen and nurture customer relationships, especially since it is a new and less saturated platform that still garners interest from social media users, given the absence of intrusive messages. 

WhatsApp Business provides an ideal opportunity, relieving you from working across multiple platforms simultaneously and allowing you to concentrate your efforts in one place thanks to integration capabilities. 

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