Snapchat is a messaging app that allows users to send and receive "snaps" (photos, videos, text messages, etc.) that disappear after a specific time. It also offers several business features, including creating a profile, running ads, and measuring performance.
The Snapchat business account is an excellent way for businesses to connect with potential customers and promote their products or services. It allows businesses to share snaps with their followers and provides access to statistics and insights about how people interact with their brands on Snapchat.
Follow this short guide to learn how to create your Snapchat business account, promote your products, and why you need to do so in the first place.
Reasons why you have to switch to Snapchat business
Social media channels are the cradle of all online businesses. On these platforms, brands get recognition, increase their follower base, and drive profits. But choosing the right channel for your business can take a lot of work.
Have you ever considered Snapchat? If the answer is no, here are a few advantages to help you decide on your next favorite marketing channel.
Less competition: Snapchat is a relatively brand-new marketing platform. You should seize the opportunity and build your brand a significant customer base on the channel before all companies decide to shift attention.
Out of the box: Snapchat offers out-of-the-box ideas to reach out to, especially the younger generation. It’s an alternative to formal and stiff content on other channels. You can experiment with creating content, have fun, and provide your followers with exquisite experiences to remember. It’s also an excellent channel for real-time videos and photos.
Ephemeral content: Snapchat content is a ghost; it’s only there for a few seconds, a day maximum, if it’s paid advertisements. This can be very helpful as people are growing tired of seeing the same content repeatedly on other platforms. On Snapchat, there’s always something new to see and discover. You can keep your audience entertained with varied content that will only surface once. Make it count!
Creating your Snapchat business account
Like any other social media channel, Snapchat offers private personal and business profiles for companies to promote and sell their products and services. It is a bit different, though, from other channels. Here’s how the process goes:
Create a Snapchat profile: unlike WhatsApp, which offers a business and a personal profile, there is only one app and one account here. Download the app or open it on your browser.
Fill in the form. Note that user names cannot be changed. Choose your username wisely.
Create a business account. Fill in with your business name, email, and other important information like the currency and timezone.
Press Continue
Ad a payment method
Complete setting up your business profile
Go back to Manage Ads> Business details, and fill in any necessary details
Save all changes from the pop-up at the bottom of the screen.
If you are all set up with your account, it’s time you get specific. Snapchat’s Ads Manager is the place where you want to be.
Snapchat Ads Manager
Snapchat Ads Manager is a self-serve advertising platform. It allows you to easily create, launch, monitor, and enhance marketing campaigns. You can also invite team members to join you to manage your ads and campaigns. You will have access to payment procedures from your manager as well.
Ads Manager offers two options: ‘Instant Create’ and ‘Advanced Create’. The second option allows room for creativity and more control over your creations and campaigns.
Within the Ads Manager, you will be able to create different content, monitor, track, and analyze the performance of your campaign. You can also define your target audience and manage your database.
Snapchat’s youtube channel can be of much help for you to understand the different features of the platform. This Ads Manager overview is a must-watch.
One important thing, do not forget to set up your public profile. It’s the only way to gain followers on Snapchat.
How to use Snapchat for business?
Like any other social media channel, Snapchat offers free and paid advertising tools. If you are just getting started with your business and do not want to exhaust yourself thinking about an extra budget for marketing, here are a few ways you can turn to:
Offer discounts and coupons
Snapchat is the king of speed, so use this feature and offer discounts and coupons to your followers. They will disappear in 24 hours, giving just enough time for your most loyal follower to benefit from them. If people get accustomed to your discount offers, they will visit your feed more regularly, giving you plenty of opportunities to build brand awareness and nurture leads.
Share stories
People love to hear stories about brands, how they were created, behind-the-scenes exclusives, and know-how on the products. Create short videos to engage your audience and push them to share your profile with friends.
Once you decide to spend money on a comprehensive marketing strategy on Snapchat, you can refer to any of the following methods and tools.
Snap ads
these are ads that appear between stories, usually a 10-second video. Users can swipe up to check a longer form of content if they want. Statistics say these ads have a 5 X conversion rate compared to traditional banner ads.
Sponsored lenses
businesses can sponsor unique lenses on Snapchat and offer users opportunities to try out new, branded lenses. Images and videos taken using these lenses are shared often, enhancing a brand’s visibility.
Snapchat geofilters
businesses can sponsor specific filters to allow snapchatters to use them near the business. Geofilters can reach up to 60% of users per day.
With some testing, you can find your way on the platform and create content that resonates with your followers. Just remember, keep it simple and to the point!
Alternatives to advertising on Snapchat business
You should use Instagram instead of Snapchat if you still want to produce visual material for your brand but are concerned with its quickly depleting content. Instagram is popular among various demographic groups and is primarily a visual platform.
By 2023, it's predicted that Instagram will have 2.5 billion active monthly users. You should make use of such an extensive customer base, after all. On this platform, influencer marketing is a great strategy to employ. People enjoy copying and emulating well-known figures. So make sure you choose the right influencers because they will reflect your business's values and essence to the intended audience as brand ambassadors.
High-quality pictures on Instagram and Snapchat might entice customers to buy your stuff. However, they only provide a little assistance concerning retaining customers and fostering loyalty.
Whatsapp, on the other hand, provides your organization with marketing and communication solutions.
You can send mass marketing campaigns to interested and qualified prospects and foster client connections, particularly after a sale.
Today, messaging is a significant component of advertising, and the WhatsApp Business Platform is the ideal solution for keeping in touch with your customers.
Get complete information on the effects of utilizing WhatsApp for business by contacting BusinessChat immediately.
In addition to providing a one-month free trial to pique your interest, we will explain how the platform operates and what you need to get started.