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Franchise : The Proven Business Model For Success

Updated: Nov 4


Franchising is a great way to expand your business and reach new markets. By partnering with an established franchisor, you can tap into their proven business model and brand recognition to grow your business quickly and successfully. Franchising can be an excellent option for entrepreneurs who want to be their boss but don't want to start from scratch. When done correctly, franchising can be a very profitable endeavor.


There are a few things to keep in mind when considering franchising.

You'll need to partner with a reputable and successful franchisor. Also, consider whether you're prepared to follow the Franchisor's systems and procedures.

And be prepared to invest time and money into growing your franchise.


What is Franchising and How Does it Work?


Franchising is a business model that allows entrepreneurs to start and grow their businesses by sharing a company's license, brand, trademarks, processes, and proven business methods. Franchising is one of the most popular ways to start a business worldwide. Saudi Arabia accounts for 50% of the franchise market value in the Middle Eastern, with $14.93 Billion.

Franchising can be a great way to get your feet wet in the business world and learn how to run a successful business. But before you dive headfirst into franchising, it's crucial to understand how the process works and what you're joining.


How Franchising Works


Franchising is based on a relationship between two parties: the Franchisor and the franchisee. The Franchisor is the business model owner, while the franchisee is an entrepreneur who pays to license the Franchisor's concepts and brand.

Franchising is a popular way to grow a business because it allows the Franchisor to expand its reach quickly and with less risk than starting new locations from scratch.

A few things to remember when considering franchising:

First, the Franchisor must have a successful business model that you can duplicate.

The Franchisor must provide comprehensive training and support to franchisees.

Before you sign on the dotted line, be sure to do your research and understand all of the ins and outs of franchising. It's also a good idea to consult with a lawyer or franchise specialist to ensure you're getting into a Franchisor-Franchisee relationship that's right for you.


While the enterprise model is the most known type of franchising, there are other types. There are three types:


The business format


the Franchisor licenses a business format, operating system, and trademark rights to its franchisees.


Product distribution


it is more of a supplier-dealer relationship. The Franchisor grants the franchisee permission to distribute a product using their logo and trademarks. It does not, however, provide an operating system.


Manufacturing


the Franchisor permits the franchisee to manufacture and sell their products under its trademarks.


To launch a franchise, you need to consider the legal obligations and bidding documents involved.


What is a Franchise Agreement ?


A Franchise Agreement is a legally binding contract between the Franchisor and Franchisee. The Franchise Agreement outlines the terms of the relationship, including the Franchisor's obligations to the Franchisee and the Franchisee's obligations to the Franchisor.

Understanding the terms of a Franchise Agreement before signing on the dotted line is essential. Once you sign a Franchise Agreement, you must adhere to its terms.

In Saudi Arabia, the Franchisor must hand over a Franchise Disclosure Document to potential franchisees while negotiating and at least 14 days before signing a franchise agreement. It includes information such as the debts, partners, financial status, and any legal cases against the Franchisor. It sets the ground for a trustworthy and beneficial relationship.


Franchise Law in Saudi Arabia


The Saudi Franchise Law was recently passed on April 22, 2020; it consists of 11 articles divided into 27 sections. It aimed at regulating franchising and ensuring the protection of franchisees' rights.

One article determines that a franchisor should be at least practicing business for one year and has a minimum of two units.

It also regulates subfranchising and the obligations of a master franchisee towards its subfranchisees. One crucial point is that it must be practicing business for at least one year; otherwise, how will it be familiar with the business model and support the franchisees' journey?


The Benefits of Franchising: Why Franchising is a Smart Business Move


Franchising can be a smart business move for many reasons, both for the Franchisor and the franchisee.

For one, it allows you to be your boss while still having the support of an established brand. Franchises also tend to have lower start-up costs than starting your own business from scratch, and they come with built-in customer recognition.

If you're looking for a business opportunity with less risk than starting your own business, franchising may be the right choice.

Franchising can also offer brands a way to expand their business quickly and efficiently. That's why it's referred to most often as a marketing strategy.

If you're looking to open multiple locations, franchising can help you without starting each site from scratch. It offers a way to tap into new markets. If you're looking to expand your business beyond your current geographical area, franchising can help you do so with relative ease.


How to Choose a Reputable and Successful Franchisor


Franchising can be a great way to start a business, but choosing a reputable and successful franchisor is essential. There are a few things you should look for when selecting a franchisor, including a proven track record of success, operation manuals, positive customer reviews, and a good reputation within the industry.

Franchisors should also be willing to offer comprehensive training and support, so you can be sure you're prepared to open and operate your franchise successfully.

You can dig previous franchisees' reviews to make up your mind. But you also need to communicate your vision and see if you see eye to eye regarding matters such as sales and marketing techniques.


If you are an entrepreneur with a solid vision and looking to partner with a franchisor, consider using the WhatsApp business platform as a communication channel. You will tap into the WhatsApp ecosystem with two billion active users, positive reviews, customer trust, and colossal brand recognition that can work in your favor.

If you decide to experiment with the conversational channel number one in the world today, contact Businesschat. We will walk you through the necessary requirements and steps to prepare you for a transformational journey.