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Types of content marketing

Updated: May 22

Content marketing is a great way to build your customer base as a new company. Creating relevant and valuable content for your target audience can attract attention and drive traffic to your site. Additionally, content marketing can help you build relationships with potential and existing customers and create brand awareness and credibility.

It's important to remember that quality is vital. Your content should be well-written, informative, and engaging. It should also be aligned with the needs of your target audience. By defining your audience and understanding their needs, you can create content that truly resonates.

Types of content

Content marketing offers valuable information and builds lasting relationships with your audience. Unlike outbound advertising techniques, it avoids push notifications and disturbing announcements.

You can leverage different types of content to affect your potential customers' decisions and drive sales indirectly.

You can choose from the list below:

Blog posts

Blog posts are a great way to share your company's story, build customer relationships, and drive traffic to your site. When writing a blog post, it's essential to keep your audience in mind. Write content that is relevant and useful to them. Additionally, use keyword-rich titles and descriptions to help improve your blog's visibility in search engines. Finally, blog posts should be brief because people usually have short attention spans.


Ebooks can be a great lead-generation tool as they usually require visitors to submit a form containing their contact information. They are generally longer and more comprehensive than other types of content, such as blog posts or infographics. When creating an ebook, it's essential to consider the format most beneficial for your target audience. For example, if they are short on time, a PDF may be more appropriate than an online flipbook. Customize your ebooks according to the funnel and provide relevant info.

Case studies

Case studies are an excellent way to showcase your company's successes. They provide potential customers with real-world examples of how your products or services have helped solve problems. When writing a case study, include specific details and results. This will help your case study be more relatable and believable.


Templates can be a valuable content piece for your audience. They provide a starting point or foundation for readers to create their content. For example, if you offer content marketing services, you could provide a template for creating a content marketing strategy. This would give your audience a starting point and help them to develop their content marketing plan.


Infographics are a great way to visualize data or complex concepts. They are used to explain a process, share statistics, or tell a story. When creating an infographic, be sure to use clear and concise language. Additionally, use high-quality visuals to make your infographic more engaging.


Videos are a powerful content marketing tool. They tell your company's story, showcase your products or services, or provide helpful tutorials. When creating a video, be sure to keep your target audience in mind. Please choose a topic that is relevant and interesting to them. Additionally, use descriptive titles and tags to help improve your video's visibility in search engines.


Podcasts are a great way to reach a broad audience. They offer an alternative to people who dislike reading or those who like consuming content on the go. When creating a podcast, it's essential to consider your target audience. Please choose a topic that is relevant and interesting to them.

Social media posts

Social media posts are a great way to connect with your audience and share your company's story. Write content that is relevant and useful to your specific audience. Use engaging visuals and calls to action to help improve your post's visibility and engagement. You can use visuals, videos, or short descriptions as per the need of the platform you're using.


Guides are an excellent way to share your company's expertise. They can teach your audience about a particular topic or help them solve a problem. When writing a guide, be sure to include specific instructions and examples. This will help your audience follow along and practice your company's advice.


Surveys are a great way to collect data from your target audience. They can gather feedback about your products or services, understand customer needs, or track trends. When creating a survey, be sure to choose a tool that is easy to use and provides data in a format that is easy to understand. In addition, use engaging visuals and calls to action to help increase response rates.

Original Research

Original research is a valuable content piece for your audience. It provides them with insights that they can't get anywhere else. When writing original research, be sure to include data and sources. This will help your audience understand your findings and give them confidence in your conclusions.

To perfect your content, you have to consider a few steps.

Content marketing: How to get started?

Content marketing is a lot like any other marketing strategy in that it requires careful planning and execution to be successful.

Understand your target audience

Content marketing is not just about creating content for the sake of content. It's also about creating high-quality content that provides value to your audience. So before you start churning out blog posts, infographics, and videos, take the time to understand your audience's wants and needs. Only then you can create content that truly resonates with them. Ask the following questions to understand their pain points: Who are they? What do they care about? What do they need to know?

Define your brand

Your brand is the representative of your company and the liaison with your customers. Therefore, ensure you clearly define it in alignment with the customer profile you must have built after understanding your audience.

Your content must communicate your brand's values so people memorize and associate themselves with it.

Create a content marketing strategy

Research by the Content Marketing Institute found that companies with a content marketing strategy are more likely to meet their goals.

Work on an apparent strategy to guarantee success:

  • Determine your goals: driving traffic to your website and achieving brand awareness.

  • Specify your KPIs.

  • Choose the type of content in alignment with your audience and distribution platforms.

  • Produce editorial calendars to maintain consistency.

Finally, content marketing is not a one-time effort. It's an ongoing process that requires continual planning and execution. So once you've created your content, promote it through different channels (social media, email, etc.) and measure its performance to adjust and improve your content marketing strategy over time.

The best channel for distributing your content is WhatsApp Business Platform, especially since it perfectly combines customer service and marketing. Free of spam messages and annoying ads, WhatsApp enjoys good ratings from over 2 billion active users, which is a significant customer base to consider if you're starting eCommerce.

Contact Buisnesschat today, and let us introduce you to the most effective distribution channel at the moment.

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