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Whatsapp business advantages for businesses
May 24, 2023

Advantages of WhatsApp Business for Business Owners

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WhatsApp Business has a lot of advantages for small business owners. It's a free-to-download app that lets you have a business presence on WhatsApp, communicate more efficiently with your customers, and help you grow your business.

Launching WhatsApp business was monumental as it offered small business owners an unprecedented chance to leverage instant messages' power in closing deals.

Let's see what features it has to offer.

Advantages of WhatsApp Business

A dedicated business profile on WhatsApp Business

Small business owners can enjoy a dedicated business profile, one of WhatsApp Business's advantages. Well, what is a WhatsApp Business profile? 

This feature allows you to create a public profile for your business that includes your business name, description, contact information, and website.

Customers can easily find your business on WhatsApp and contact you if needed.

Components of a business profile on WhatsApp

This is a great way to make your business more accessible and improve customer service. The profile boosts your exposure and reputation as well.

More efficient customer service

Another advantage of WhatsApp Business is offering more efficient customer service.

Unlike emails, customers can instantly reply to a WhatsApp message and receive immediate assistance.

The app lets you respond quickly to customers' messages with quick replies.

You can also create greeting messages that will automatically be sent to customers when they contact you. This is a great way to improve communication and ensure customers feel heard and valued. 

The ability to reach more customers

With its Broadcast Lists feature, WhatsApp Business allows you to reach more customers. This feature allows you to send messages to multiple contacts at once.

You can create groups of 256 people and add them to your Broadcast List.

This is a great way to reach more customers with marketing messages or advertising announcements.

Reducing response time

WhatsApp Business offers a Quick Replies feature that can be used to answer frequent questions quickly and efficiently. This can significantly reduce response time, as you will no longer need to repeatedly type out the same response. Quick Replies can also be a great way to streamline customer service inquiries, as they can be used to direct customers to the appropriate resources. 

Product Exposure

WhatsApp Business offers a catalog feature that allows you to showcase your products and services in a more organized way. This is especially useful for companies with many products or services, making it easier for customers to browse and find what they want. 

Having a catalog can also help you better promote your products and services, as it provides a more professional and organized way to do so. It also prevents people from getting diverted or losing attention waiting for an agent to send catalogs or product details, as it might happen on another platform.

Increased sales and growth potential

WhatsApp Business also offers increased sales and growth potential. The app allows you to create and track orders and send customer invoices.

You can also use WhatsApp Business to run marketing campaigns and offer promotional discounts to customers.

This is a great way to increase sales and grow your business eventually. The all-encompassing shopping experience will support this goal. Instead of shuffling between different platforms, apps, and links, customers can now shop directly from WhatsApp. They can simply browse your catalog, pick an item, send it to you via a message, and wait for their order. 

In-app payments

The feature is still in the pilot phase in India and Brazil; however, early success will be an incentive to spread it to the rest of the markets. WhatsApp Pay is the latest feature on WhatsApp, allowing you to provide your customers with a whole in-app shopping experience. Now, they can pay you from the app without needing payment links. 

WhatsApp Pay

The WhatsApp Business app has excellent advantages for e-commerce entrepreneurs. However, it will soon fail to achieve your needs to scale. This app was designed for small business owners and provided solutions for small size businesses with a medium customer base and no extra marketing plans.

If you want to scale or are already on the path, you will need the upgraded version of the WhatsApp business account.

Whatsapp business platform's added values

WhatsApp Business Platform is an API designed for medium and large companies aiming for more efficient customer service and enhanced marketing possibilities.

It includes all features of WhatsApp business but adds some more. Let's have a sneak peek!

Self-service through chatbots

WhatsApp Business platform offers rule-based chatbots that handle 80% or more customer inquiries. It will reduce response time and quickly hook potential customers with free-flowing conversations 24/7. 

Chatbots can autorotate to human agents when asked by customers. An agent console will allow you as an admin to add users and improve your team's capabilities. The console permits manual autorotation and collaboration, especially with full conversation history access.

Marketing campaigns at scale

Whatsapp API has redefined marketing campaigns. Using preapproved templates, you can send campaigns to unlimited potential customers. The content can include multimedia messages for more convenience and interaction. All your messages will be delivered unless the contact no longer uses WhatsApp.

 Delivery and open rates are high for WhatsApp as it requires opt-in permissions first. You can track your campaigns' success using your conversation management software's reports.

A fully-fledged shopping experience

Whatsapp Business Platform upgraded the shopping experience you're familiar with on the WhatsApp business app. Thanks to the integration feature, you can link your Facebook or online eCommerce store catalog to your WhatsApp account. It will be updated automatically, saving you time and lost opportunities.

 Customers can browse the catalog with recent updates, choose products, add them to the cart, and pay through a payment gateway. They will not have to leave WhatsApp.

Official recognition

A WhatsApp API account will set you apart from the competition and help you gain ground with customers thanks to the green badge. It's unique to this platform and can have a massive effect on your brand. It can be an equivalent of a registered trademark!

These features and more will help you scale your business in no time. 

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