WhatsApp Business has a lot of advantages for small business owners. It's a free-to-download app that lets you have a business presence on WhatsApp, communicate more efficiently with your customers, and help you grow your business.
Launching WhatsApp business was monumental as it offered small business owners an unprecedented chance to leverage instant messages' power in closing deals.
Let's see what features it has to offer.
Advantages of WhatsApp Business
A dedicated business profile on WhatsApp Business
A dedicated business profile is one of WhatsApp Business's advantages small business owners can enjoy. This feature allows you to create a public profile for your business that includes your business name, description, contact information, and website.
Customers can easily find your business on WhatsApp and contact you if they need to.
This is a great way to make your business more accessible and improve customer service. The profile boosts your exposure and reputation as well.
More efficient customer service
Another advantage of WhatsApp Business is more efficient customer service.
Unlike emails, customers can instantly reply to a WhatsApp message and receive immediate assistance.
The app lets you respond quickly to customers' messages with pre-written or quick replies.
You can also create greeting messages that will automatically be sent to customers when they contact you. This is a great way to improve customer communication and ensure that your customers always feel heard and valued.
The ability to reach more customers
With its Broadcast Lists feature, WhatsApp Business allows you to reach more customers.
This feature allows you to send messages to multiple contacts at once.
You can create groups of 256 people and add them to your Broadcast List.
This is a great way to reach more customers with your marketing messages or advertising announcements.
Reducing response time
WhatsApp Business offers a Quick Replies feature that can be used to answer frequent questions quickly and efficiently. This can significantly reduce response time, as you will no longer need to repeatedly type out the same response. Quick Replies can also be a great way to streamline customer service inquiries, as they can be used to direct customers to the appropriate resources.
WhatsApp Business offers a catalog feature that allows businesses to showcase their products and services in a more organized way. This is especially useful for companies with many products or services, making it easier for customers to browse and find what they're looking for. Having a catalog can also help businesses better promote their products and services, as it provides a more professional and organized way to do so. It also prevents people from getting diverted or losing attention waiting for an agent to send catalogs or product details, as it might happen on another platform.
Increased sales and growth potential
WhatsApp Business also offers increased sales and growth potential.
The app allows you to create and track orders and send customer invoices.
You can also use WhatsApp Business to run marketing campaigns and offer promotional discounts to customers.
This is a great way to increase sales and grow your business eventually. The all-encompassing shopping experience will support this. Instead of shuffling between different platforms, apps, and links, customers can now shop directly from WhatsApp. They must browse your catalog, pick an item, send it to you via a message, and wait for their order.
Whatsapp business app has excellent advantages for e-commerce entrepreneurs. However, it will soon fail to achieve your needs to scale. This app was designed for small business owners and provided solutions for small size businesses with a medium customer base and no extra marketing plans.
If you fall under the second category, you will need the upgraded version of the WhatsApp business account.
Whatsapp business platform’s added values
Whatsapp Business Platform is an API designed for medium and large companies aiming for more efficient customer service and enhanced marketing possibilities.
It includes all features of WhatsApp business but adds some more. Let's have a sneak peek!
24/7 customer service
WhatsApp Business platform offers rule-based chatbots that handle 30% or more of all customer inquiries. It will reduce response time and quickly hook potential customers with free-flowing conversations. Chatbots can autorotate to human agents when asked by customers. An agent console will allow you as an admin to add users and improve your team's capabilities. The console permits manual autorotation and collaboration, especially with full conversation history access.
Marketing campaigns at scale
Whatsapp API has redefined marketing campaigns. Using preapproved templates, you can send campaigns to unlimited potential customers. The content can include multimedia messages for more convenience and interaction. Rest assured that all your messages will be delivered unless the contact is no longer using WhatsApp. Delivery rates are high for WhatsApp as it requires opt-in permissions first. You can track your campaigns and measure their success using your conversation management software's reports.
A fully-fledged shopping experience
Whatsapp Business Platform upgraded the shopping experience you're familiar with on the WhatsApp business app. Thanks to the integration feature, you can link your Facebook or online eCommerce store catalog to your WhatsApp account. It will be updated manually, saving you time and lost opportunities. Customers can browse the catalog with recent updates, choose products, add them to the cart, and pay through a payment gateway. They will not have to leave WhatsApp.
Whatsapp Business Platform will set you apart from the competition and help you gain ground with customers thanks to the green badge. It's unique to this platform and can have a massive effect on your brand. It can be an equivalent of a registered trademark!
Well, what are you waiting for? Contact BusinessChat now and get ready to upgrade your services. We offer a free demo for your convenience and a complete onboarding.