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Advantages of e-commerce: major advantages for Businesses

Updated: May 22

E-commerce, also known as electronic commerce or online commerce, refers to buying and selling goods or services over the Internet. E-commerce businesses can range from small, family-run businesses to large multinational companies.

In a constantly shifting world, changing consumer behavior, and technological advancements, e-commerce has the upper hand in markets. It makes life easier for both customers and business owners.

Advantages of e-commerce

E-commerce offers many advantages over traditional brick-and-mortar businesses.

Some of these advantages include the following

Reach a larger audience with less effort: With an eCommerce website, you can reach a global audience quickly and easily. There's no need to invest in brick-and-mortar locations in multiple countries.


E-commerce businesses have lower overhead costs than traditional businesses. You don't need to rent or maintain physical storefronts.

Sell 24/7

An eCommerce website never closes. This means you can make sales and earn revenue around the clock. This is more efficient with marketing automation solutions.

Personalized shopping experience

With e-commerce, you can offer a more personalized shopping experience than in a physical store. This is because you have more data about your customers' preferences and can use it to recommend products and services.

Greater flexibility

E-commerce businesses have greater flexibility than traditional businesses regarding inventory and shipping. For example, you can drop ship products, which means you don't need to carry inventory.

Automate processes

Many e-commerce platforms have built-in automation features that can help you streamline your business operations. For example, you can automate order fulfillment and customer communication tasks.


It's easy to scale an e-commerce business, especially in terms of customer outreach. With a traditional company, it's often more challenging to expand.

Increased ROI

You can see a higher ROI with an eCommerce business than with a traditional company. This is because of the lower overhead costs and the ability to reach a global audience.

Get started quickly

Setting up an eCommerce website and selling products or services online is easy. You don't need to invest in costly physical infrastructure.

Stand out from the competition

You can make your business stand out with an eCommerce website. This is because you can offer a unique and personalized shopping experience that brick-and-mortar businesses can't match.

Extraordinary! Right? Well, buckle up for a quick tour of how to start your business in no time!

How can I get started with e-commerce?

There are a few things you need to get started with e-commerce:

  • Evaluate the audience and demand for the product

  • Research competition

  • Register your business

  • Create the product or determine distributors to work with

  • Branding

  • Create a website: Your eCommerce website is where your customers will purchase your products or services. You must design your website, set up hosting, and register a domain name. Specify a payment gateway to accept payments online.

  • Determine a business model and marketing strategy to follow

  • Start attracting potential customers through social media and other marketing channels.

What distribution channels are best for you? If you are starting, you will need to focus on a few instead of dividing efforts. Next is our list of top channels to rely on.

How to create traffic for your e-commerce business

E-commerce businesses can benefit significantly from utilizing e-commerce marketing platforms like social media, email marketing, and internet marketing. These platforms provide a way to reach out to potential customers and build relationships with them that can lead to increased sales.

Social media

Platforms like Facebook and Instagram are great for e-commerce businesses because they provide a way to connect with potential customers and create a community around your brand. E-commerce businesses can use social media to share information about new products, special offers, and upcoming events. Additionally, social media can be used to listen to what customers say about your brand and address any concerns.

Email marketing

Platforms like MailChimp and Constant Contact are also great for eCommerce businesses. These platforms allow you to regularly send out emails to your customers, informing them about new products, special offers, and upcoming events. Additionally, email marketing can cultivate customer relationships by providing valuable content they can use.

Email automation facilitates marketing efforts and boosts seamless customer service.

Internet Marketing

Platforms like Google AdWords and Bing Ads are also great for eCommerce businesses. These platforms allow you to place ads on popular websites and search engines, reaching potential customers interested in your products or services. Additionally, internet marketing can track the performance of your ads and ensure that they get the right people.


This relatively new channel can be an excellent tool for eCommerce businesses.

If you are starting your e-commerce store, then the WhatsApp Business app will suit your needs. It's efficient in dealing with a small customer base and allows you to send marketing messages to groups of look-alikes.

However, if you are an established e-commerce business, you will need the more sophisticated features of the WhatsApp Business Platform, Meta's latest courtesy to business owners. It's the right tool to scale customer outreach and maintain effective customer service regardless of the numbers on your database.

To use the WhatsApp business platform, you will need BusinessChat to provide conversational software since the platform is an API without a user interface. Give us a call, and let us help you grow your business.

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